THE BARRENA APPROACH
Build the public presence your brand deserves
A strong reputation starts with consistent communication. Guide the public perception of your brand with a PR strategy that highlights your authenticity and boosts your visibility. From shaping coverage to preparing your leaders for public attention, we help your company earn trust and establish authority in your market.
WHY IT MATTERS
How properly managed public relations can impact your bottom line
Higher Customer Satisfaction
For brands actively managing their online reputation
Of Brand Market Value
Is tied to a company’s reputation
Of Customers
Say that a brand’s online reputation is a direct influence on their purchase decisions
PR & Reputation
Services
Build a custom plan from our menu of PR services
Media Relations
Secure earned media coverage that positions your brand in front of the right audience and increases visibility across industry publications.
Analyst Relations
Build relationships with industry analysts who influence buyer decisions and impact market perception through targeted B2B public relations strategies.
Influencer & KOL Relations
Partner with influencers and key opinion leaders who can amplify your message and expand your reach within target markets.
Industry Awards
Identify and pursue industry awards that raise brand credibility and create opportunities for media coverage.
Thought Leadership Strategy
Position your executives as industry experts through strategic content placement, speaking opportunities, and media visibility.
Press Kit Development
Create a comprehensive public relations press kit with digital PR materials providing journalists and media contacts with everything they need to feature your brand with accuracy.
Reputation Management
Monitor and manage how your brand appears online so you can protect your reputation and respond to feedback strategically.
Spokesperson Development
Train executives and team members to represent your brand confidently in media interviews, public appearances, and crisis situations.
Crisis Planning & Execution
Prepare for potential PR challenges with a crisis communication plan that protects your reputation when issues arise.
Work Examples
Check out some of our portfolio
Testimonials
Find out what our clients have to say
From PR and marketing to branding, web design and much much more, our launch has been a total success. As a result, we have entered into a long-term relationship with Barrena and we look forward to a long and prosperous future together.”
A fantastic team, professional outputs, on time delivery and able to convert our thoughts and discussions on complex areas into really great designs and outputs."
Our organization serves as the platform for multiple medical practices, each with its own complexity and nuances, and the Barrena team embraced that challenge seamlessly. They took the time to understand each entity while creating a cohesive, elevated message and visual identity that has meaningfully improved our market recognition. Their depth of talent and access to specialized expertise truly sets them apart. Time and time again, they have stepped up to meet urgent requests, collaborated closely with individual leaders to ensure local satisfaction, and simultaneously kept our broader platform goals and mission front and center. The owners’ commitment to customer satisfaction and follow-through is evident in every engagement. If you want your organization to stand out through thoughtful, strategic, and reliable marketing, I highly recommend Barrena."
FAQs
Questions?
We’ve got you.
It's worthwhile to invest in a public relations strategy if you're looking to increase brand awareness, authority, and trust. A PR team will also support important company initiatives like fundraising, launches, growth, or reputation management. Most companies bring in public relations agencies when they want to build credibility and reach audiences in ways advertising can't.
We focus on relevant, high-quality media relations and placements that align with your audience and goals, including industry, business, and trade publications.
Strategic PR services help position major company announcements and initiatives clearly, getting them in front of the right journalists, investors, and stakeholders when it matters most.
Yes. PR and branding work together to strengthen your overall marketing. We coordinate messaging across media relations, content, and campaigns so everything reinforces the same story and supports your business goals.
PR is a long-term investment. We aim for increased media coverage, stronger industry presence, and more inbound interest, but it’s unlikely to achieve overnight headlines or viral reach.
